Together with our Advisory Board we strive to uncover and define the challenges faced by the marketing function and marketing management. Questions and hypothesis are evaluated through targeted surveys.

We believe that the 3 central challenges in 2009 are:

• Make marketing's role and contribution to growth and innovation explicit.
• Optimizing the total resources using Marketing ROI.
• Optimizing launch processes and utilization of opportunities.

These 3 challenges are concluded on our Director of Marketing workshop meeting November 2009.

Marketing executives from leading Danish companies discussed which challenges they saw as most central to the coming year.

Our management survey dated November 2008 includes 20 of the largest marketing budgets in Denmark and confirms the tendency for 2009. Order the management survey and/or more information here.