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Leading Danish telecom Reorganisation and establishment of the organisational platform to the marketing and CRM functions including change in focus from newbiz to cross-sales and retention together with an improved customer orientation.
International pharmaceutical company I Re-design and optimisation of the global marketing functions planning process.
International pharmaceutical company II Optimisation of the existing set-up for development and distribution of marketing material.
International manufacturer of windows Needs assessment, definition and implementation of technical platform for both local and central marketing planning. Digital asset management (DAM) and access to local versioning of marketing material.
Leading Danish manufacturer of hearing solutions Implementation of technology supporting the marketing process: CMS, MarCom etc.
Larger Danish manufacturer of cleaning solutions Optimisation of the marketing process together with increating effectiveness of marketing collaboration with supply chain and markets. Development of planning method for effective correlation between product priorities and marketing activities in the individual markets.
Optimisation of processes for execution of marketing activities. This includes enhanced process and collaboration effectiveness between product management and markets.
International Tobacco manufacturer Process design and implementation of marketing best practice solution to support idea to market processes.
International manufacturer of cigarettes Optimisation of the cross-functional planning process between marketing and sales.
Optimisation and re-design of the launch process and other versions of the campaign process.
Leading Danish telecom Needs assesment, definition, selection and implementation of DAM solution for all marketing material. Design and implementation of workflows to support the marketing process and its interaction with internal and external stakeholders and DAM solution. |