Leading Danish telecom
Development of marketing scorecard and process for performance management.

Larger International FMCG producer
Establishment of marketing scorecard and basis for performance management.

International brand with focus on children's segment
Definition and implementation of scorecard and anchoring of performance management in the marketing communications function.

Market leading retailer
Definition and implementation of scorecard and anchoring value creation and performance management in the marketing function.

Larger Danish insurance company
Definition of scorecard and basis for performance management together with increased focus on execution and follow-up on marketing activities. Additionally, the scorecard project has contributed to the anchoring of a new marketing organisation in alignment with a general reorganisation.

Larger Danish manufacturer of cleaning machines
Definition and implementation of framework for plannning and follow-up on goals for marketing activities in relation to prioritized products and customer segments.