Strategy & Innovation We have experience in working strategically with the marketing function. See examples on the right side of the page.		Leading Danish telecom Reorganisation and establishment of the organisational platform to the marketing and CRM functions including change in focus from newbiz to cross-sales and retention together with an improved customer orientation. International Tobacco manufacturer Development of new markeitng strategy and marketing plan with increased focus on innovation and trade marketing. Market leading retailer Development of strategy for repositioning and an improved anchoring of markeitng's value creation within the organisation, as well as a 100-day plan for the new marketing director. Leading Danish manufacturer of hearing solutions Establishment of strategy for marketing infrastructure and road map for implementation of technologies supporitng the marketing process.