Leading Danish manufacturer of hearing solutions 
Establishment of new organisational platform for marketing communications function in alignment with a larger restructuring of the marketing organisation, including full integration of the digital function.

International Tobacco manufacturer
Reorganisation of the marketing organisation and establishment of an organisational platform and marketing management framework to support the execution of an international merger & acquisition.

Larger Danish manufacturer of cleaning machines
Optimisation project with initial finding, prioritisation and design of opportunities to improve general efficiency within leadership & organisation as well as in alignment with planning, execution and evaluation of marketing work.

International pharmaceutical company I
Definition and anchoring of the central marketing functions organisational platform: roles, responsibilities and services etc.  

International pharmaceutical company II
Transformation of the central marketing function from a communication department to a driving unit in market development. Tis included definition of roles, responsibilities, and central objectives.

Leading Danish telecom
Reorganisation and establishment of the organisational platform to the marketing and CRM functions including change in focus from newbiz to cross-sales and retention together with an improved customer orientation.  

Market leading retailer
Development of strategy for repositioning and an improved anchoring of marketing's value creation within the organisation, as well as a 100-day plan for the new marketing director.