Together with our clients we have accomplished:

• Free up resources to other activities - in some cases up to 30%.
• Reduction of time spend on launches of new products.
• Redefinition / repositioning of marketing's role, responsibility, and mandate.  
• More focus on performance management.
• Improvement of the sum of competencies within marketing - commercial, tecnical, and management related. 
• Improvement in realization of the total portfolio of marketing activities.

This has also caused:

• Better utilization of market opportunities.
• Improved internal cooperation between marketing, sale, production, and product development.
• Changed perception of the value of marketing and marketing's role in the organization. Reposition of marketing from being the 'commercials' department to being a driving unit for market development.