The results are clear and visible... ...increased value creation, quality and productivity of marketing		Together with our clients we have been part of: Defining/ redefining the role, responsibility and mandate of marketing. Reorganisation of marketing adjusting to new market demand. Increasing focus on value creation, performance management and results. Releasing resources to increase the activity level - in some cases more than 30 %. Developing the overall competencies and tools in marketing - both in terms of commercial orientation, technical skills and leadership. Reducing the foundation for realising the overall portfolio of marketing activities. Exploiting the possibility of working smarter through implementation of technical solutions.   This has also brough with it:   Contribution to innovation and enhanced exploitation of market opportunities. Improved internal cooperation between marketing, sales, production and product development. Changed perception of the organisational value and role of marketing. Reposition of internal perception of marketing from an 'advertising' department to a market development influencer and driver.