Marketing is not a department...   ...it's a process		The key to optimisation of the company's marketing momentum as well as the source of the opposite - ineffectiveness - is found in the marketing processes and the way in which the company has organised itself around it. This is the case both internally as well as towards the customers and the individual touch points.   Our work with uncovering and defining optimisation possibilities takes its offset in the marketing processes of the company and the organisation that drives and lead them.   On this site we hope you will find inspiration from our approach and work with optimisation of marketing management.